WhatsApp - The NewGen Marketing strategy

WhatsApp Messenger is really a proprietary, cross-platform instant messaging subscription service for smartphones. As well as texting, users can send the other person images, video, and audio media messages. The client software is readily available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Competing with a number of Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages daily. Based on the Financial Times, WhatsApp "has implemented to SMS on mobile phones what Skype did to international calling on landlines. The service is free for your 1st year then costs $0.99/Yr.

Everybody knows that WhatsApp is a great tool for messaging friends however what you did not know is the fact that WhatsApp can be used as campaign tool to create marketing leads. The App is free therefore it may function as a strong marketing channel with all the potential to getting clients to your business more than anything else.

Why Choose WhatsApp for your marketing strategy?

The App is nearly free!

It is possible to send wide range of messages without limits. It's readily available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Many people are making use of it because you don't have to go to a web site to complete details or confirm your identity for doing things. It just needs your mobile number and you're done!

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Better features than traditional SMS/MMS

WhatsApp supports many different message types, from simple text to pictures to audio recordings. Often a MMS message would cost you a fair bit of income to deliver, and so the proven fact that these may be sent to as numerous customers and prospects as you want free of charge is excellent.

You can also send GPS location of the stores! Product videos, Product images and audio messages (a quick personal message from the CEO could be delivered to multiple clients and prospects at one go!) this excellent App supports just everything. You can start your own WhatsApp group and can invite your customers and prospects to become listed on, or you could create an internal marketing group which supports you remain linked to your campaign peers 24/7.

So WhatsApp being a campaign tool are capable of doing everything a traditional e-mail or SMS campaign could do. Most importantly Whatsapp is near to our heart, people can't place their hands off their phone due to this App. Hence any message communicated through this medium gets the immediate and maximum outreach.

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