Gamification - Is the Company Playing

In a article from Gartner, it had been estimated that by 2015 "More Than Fifty percent of Organizations That Manage Innovation Processes Will Gamify Those Processes" and "By 2014, a gamified service for consumer goods marketing and customer retention will become as vital as Facebook, eBay or Amazon, and more than 70 percent of world 2000 organizations will have at least one gamified application."

Indeed many corporate online classes employ gamification strategies to encourage participation, monitor and analyse the progress from the delegates. Role play or team exercises in places you 'compete with teams or visitors to be crowned 'the best' can be a common practise which are according to gaming principles.

Gartner identified four principal ways of driving engagement using gamification:

Accelerated feedback cycles. In person, feedback loops are slow (e.g., annual performance appraisals) with long stretches between milestones. Gamification raises the velocity of feedback loops to keep engagement.

Clear goals and rules of play. In real life, where goals are fuzzy and rules selectively applied, gamification provides clear goals and well-defined rules of play to make sure players feel empowered to realize goals.

A persuasive narrative. While real-world activities are rarely compelling, gamification builds a narrative that engages players to participate and attain the goals of the activity.

Tasks which are challenging but achievable. Nevertheless there is a good number of challenges in the real world, they have a tendency being large and long-term. Gamification provides many short-term, achievable goals to maintain engagement.

As you can see through the above, gamification can be applied to a lot of regions of an enterprise, from appraisal's and performance management to progression of new products and services. Applying gaming ways to the proper part of the business (as well as in the correct way) is very important. You'll need the appropriate software in place to fully utilise the strategy. A portal that all staff involved have accessibility to, like a company intranet, which allows interaction from employees.


From this point, you can in certain gaming elements, for example rewards, progress bars indicating how close the corporation is to an ambition, or perhaps a league table of employee's rankings for ideas or interaction.

There are a variety of company specific online social tools for example Yammer that already allow social interaction between workforce. It may be used to build an information sharing culture and encourage participation in company projects and initiatives. Indeed you'll find gamification specific software suppliers, such as BunchBall, which can be used by manufacturers like Adobe, Hasbro and Toyota to stimulate and encourage their employees inside their roles.

Gamification just isn't for those areas of business but, judging by the buzz with the examples above and also the continued development in the marketplace space, it appears to get results for most companies.

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